Mandarin Oriental Case Study | Assembly
Elevating Chinese New Year travel with an omnichannel experience
Luxury Hospitality
What We Did
We partnered with Mandarin Oriental to launch a full-funnel, emotionally driven campaign—blending digital, social, and KOL content to reach high-income travelers.
Results
Through a strategically timed, emotionally rich campaign, Mandarin Oriental achieved strong lift in both brand engagement and conversions. The results included:
- 15% uplift in bookings
- 50% increase in booking revenue
- +20K social followers within three months.
Additional Metrics
- +50% more brand exposure than target
- 100% more social engagement than target
- +50% in booking revenue, +15% in total bookings
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