Simon Case Study | Assembly
Reigniting mall culture with the “Meet Me @ the Mall” campaign
Retail & Real Estate
What We Did
We partnered with Simon to launch a full-funnel, cross-platform campaign—reviving the excitement of mall visits through nostalgic storytelling, user-generated content, and platform-specific creative across TikTok, Instagram, YouTube, Search, and CTV.
Results
The campaign connected deeply with Gen Z and Moms, blending modern content with mall nostalgia. It generated 440M impressions, 1.9M website clicks, and 250M video views, converting online buzz into 800K+ real-world property visits and 1.4M engagements.
- 440M Impressions
- 1.9M website clicks
- 250M video views
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