American Eagle Case Study | Assembly
Driving performance with AI-powered, full-funnel strategy
Fashion & Apparel
What We Did
We partnered with AEO to revamp their performance strategy using Assembly’s STAGE tech—combining AI-driven optimization, enriched shopping formats, and full-funnel reach to lift conversions and reduce media spend.
Results
Faced with growing competition and shifting consumer behavior, AEO leaned into innovation. Through machine learning, dynamic creative, and full-funnel testing, the campaign delivered a 72% lift in ROAS, a 50% increase in conversion, and a 22% reduction in media spend.
72% lift in ROAS
50% increase in conversion
22% drop in media spend
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