# agentsite-static-version=3f2a98ae-de72-490a-b798-94ce22c63393
# assemblyglobal.com

> AI-optimized mirror of assemblyglobal.com containing 183 pages totalling 93,458 words of clean markdown content, structured data, and semantic HTML. Original source: https://assemblyglobal.com. Last updated: 2026-11-11T18:24:03.022Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [site-root-2.html](/content/site-root-2.html) (330 words)
- [Assembly | World-Famous for Making Brands Perform](/content/site-root.html): Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. (314 words)

## Articles & Blog Posts

- [“$3.3 billion in 5 Weeks” - This Year's Hot Political Landscape  | Assembly](/content/insights/3-3-billion-in-5-weeks-why-all-advertisers-need-to-pay-attention-to-the-political-landscape.html): Assembly’s in-house political strategy team is currently projecting a total cycle spend of $9 billion. (1,044 words)
- [Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership | Assembly](/content/news/assembly-mena-learn-link-and-leap-to-success-with-tiktok-partnership.html) (774 words)
- [Mashreq Bank Partners with BNG/Assembly for Media AOR | Assembly](/content/news/mashreq-bank-partners-with-brand-new-galaxy-assembly-for-media-aor.html) (601 words)
- [Assembly Achieves B Corp Certification in APAC | Assembly](/content/news/assembly-achieves-b-corp-certification-in-apac/index.html) (686 words)
- [Our Services | Search, Social, Print, OOH, Political | Assembly](/content/services/index.html): We offer a modern approach to search, social, SEO, video, OOH, print, affiliate, programmatic, political, and more. Learn how we can help your brand perform. (580 words)
- [Assembly Elevates North America Leadership in Enhanced Org Structure | Assembly](/content/news/assembly-elevates-north-america-leadership-in-enhanced-org-structure.html) (508 words)
- [Jon Harper Appointed as Chief Client Officer for Assembly Europe | Assembly](/content/news/jon-harper-appointed-as-chief-client-officer-for-assembly-europe-5de3c.html) (427 words)
- [Assembly Appointed by Tech Unicorn Pipedrive as Global Media Partner | Assembly](/content/news/assembly-appointed-by-tech-unicorn-pipedrive-as-global-media-partner.html) (486 words)
- [Assembly is Named U.S. Media Agency of Record for T.Rowe Price | Assembly](/content/news/stagwell-stgw-global-omnichannel-media-agency-assembly-is-named-u-s-media-agency-of-record-for-t-rowe-price.html) (436 words)
- [Assembly Named Global Integrated Media Agency For Fossil Group, Inc. | Assembly](/content/news/fossil-grou/index.html) (286 words)
- [Ralph Lauren  Case Study | Assembly](/content/case-study/ralph-lauren/index.html): See how we transformed online traffic into real-world footfall for Ralph Lauren with omnichannel bidding and PMAX campaigns in key European markets. (123 words)
- [2023 Gen Z Report  | Assembly](/content/insights/2023-gen-z-report/index.html): This is not your average Gen Z Report. In partnership with ThinkNow, Assembly conducted a study among 1,200 Americans to uncover that Gen Z is forming communities that transcend race, ethnicity, and even generations. (170 words)
- [Assembly Further Invests in MENA, Bolsters Saudi Operations | Assembly](/content/news/assembly-further-invests-in-mena-bolsters-saudi-operations.html) (344 words)
- [Royal Canin Case Study | Assembly](/content/case-study/royal-canin/index.html): Discover how we crafted a data-led content strategy that elevated product storytelling and drove brand consistency for pet food brand Royal Canin. (97 words)
- [newsroom/index.html](/content/newsroom/index.html) (54 words)
- [Reporting, Reduction, and Responsibility  | Assembly](/content/insights/reporting-reduction-and-responsibility/index.html): How informing consumers of the truth behind the advertising industry’s CO2 emissions is key to keeping brands and publishers accountable in building a more sustainable future (1,788 words)
- [Why an Omnichannel approach to acquisition is key to customer engagement and growth  | Assembly](/content/insights/why-an-omni-channel-approach-to-acquisition-is-key-to-customer-engagement-and-growth.html): Kristie Naha-Biswas, Head of Strategy & Planning, Europe spoke at Performance Marketing World: UNLOCKED in London. A recap of the top insights. (1,492 words)
- [The Third-Party Cookie Lives to See Another Year  | Assembly](/content/insights/the-third-party-cookie-lives-to-see-another-year/index.html): An easily digestible overview of Google's latest shift in the timeline for the phaseout of third-party cookies, plus a pause on FLoC testing. (916 words)
- [Meta-Clusivity: Building an Inclusive Metaverse  | Assembly](/content/insights/meta-clusivity-building-an-inclusive-metaverse/index.html): As this technology and form of interaction becomes more pervasive, its adoption is not guaranteed to be equitable. (1,210 words)
- [Unwrapping This Season's Christmas Ads  | Assembly](/content/insights/unwrapping-this-seasons-holiday-ads/index.html): As brands launch their Christmas ads in the UK, we look at our favourites and the impact of truly owning this core brand moment. (944 words)
- [What Are 5 Key Elements for Unlocking More Sustainable Awareness, Consumption, & Production in Fashion?  | Assembly](/content/insights/what-are-5-key-elements-for-unlocking-more-sustainable-awareness-consumption-production-in-fashion.html): Our Impact Programs Lead reflects on COP27 and where the fashion industry is at in its sustainability journey. (1,119 words)
- [Privacy Policy | Assembly](/content/privacy-policy/index.html): Read our privacy policy to learn how we protect your data. (3,632 words)
- [TikTok Takeover – Let’s Tok Trends for 2022  | Assembly](/content/insights/tiktok-takeover-lets-tok-trends-for-2022/index.html): With no sign of slowing down, the video sharing app is predicted to grow its audience to over 1.5 billion in 2022. We explored some other likely trends for the year and broke down what it all means for brands. (1,020 words)
- [The Old, the New, and the Unexpected: The Evolution of China’s Double 11  | Assembly](/content/insights/the-old-the-new-and-the-unexpected-the-evolution-of-chinas-double-11.html): Our teams weigh in on the future of China's Double 11 shopping event. (1,319 words)
- [“Company Culture is not a Science, it’s an Art.” Q&A with Lamont Carolina, Director of People Experience  | Assembly](/content/insights/company-culture-is-not-a-science-its-an-art-q-a-with-lamont-carolina-director-of-people-experience.html): Get to know our Director of People Experience for North America, Lamont Carolina, and his perspective on all things employee experience. (1,499 words)
- [Has Black Friday Peaked? Today’s Brand Moments Beyond Black Friday  | Assembly](/content/insights/has-black-friday-peaked-todays-brand-moments-beyond-black-friday.html): A connected brand and e-commerce environment has fueled new peak periods. (1,657 words)
- [The Jidoka Principle: A Talent-Led Tech Approach  | Assembly](/content/insights/the-jidoka-principle-how-assembly-balances-talent-and-tech.html): While technology is essential to our industry, talent is equally essential to the tech. (743 words)
- [Privacy Violations Continue with Meta Fined €390M: Here’s What Brands Need to Know  | Assembly](/content/insights/privacy-violations-continue-with-meta-fined-eu390m-heres-what-brands-need-to-know.html): Head of Consultancy, Europe Femi Taiwo, gives a view on the latest in user privacy legislation and how brands should respond. (1,301 words)
- [Key Shopping Dates 2023  | Assembly](/content/insights/key-shopping-dates-2023/index.html): With the arrival of Black Friday and Cyber Monday, explore the trends influencing the holiday shopping season and discover strategies to enhance shopping experiences in the MENA region in our latest insights report. (268 words)
- [How to Build an Environmental Policy  | Assembly](/content/insights/how-to-build-an-environmental-policy/index.html) (1,336 words)
- [Get Your GA4 Running. Head Out on the Highway.  | Assembly](/content/insights/get-your-ga4-running-head-out-on-the-highway/index.html): Summer is here and you’re probably thinking about that getaway road trip you’ve been planning since February. But before you head out on the highway looking for adventure, now is the perfect time to take your new GA4 for a spin and explore the highways and bi-ways of the all new, redesigned Google Analytics 4. (897 words)
- [From Optimism to Impact  | Assembly](/content/insights/from-optimism-to-impact/index.html): Invaluable insights gained from the bold panel discussions at Sunny Side Up: A Sustainable Future for Brands (890 words)
- [Twitter Under Musk's Rule: A Reason to Further Diversify Media Spend?  | Assembly](/content/insights/twitter-under-musks-rule-a-reason-to-further-diversify-media-spend.html): What does Musk's Twitter takeover mean for the future of the platform, and for advertisers? (694 words)
- [Robust Data Gets the Most out of AI: Key Takeaways from Google Think Measurement  | Assembly](/content/insights/key-takeaways-from-google-think-measurement/index.html): Explore the importance of robust data to enable the best use of AI (640 words)
- [U.S. Political Media Spend: Heat Maps & AMII Values  | Assembly](/content/insights/political-media-spend-heat-maps/index.html): Interact with each state to see their total political spending (digital + TV) YTD (606 words)
- [Holiday Season Best Practices – Affiliate Marketing Edition  | Assembly](/content/insights/holiday-season-best-practices-affiliate-marketing-edition.html): As we move into Holiday 2022, we’re sharing a few thoughts, best practices, and readiness tips to win this season. (1,063 words)
- [Looking to the Future: Does ChatGPT Have a Role in Marketing?  | Assembly](/content/insights/looking-into-the-future-does-chatgpt-have-a-role-in-marketing.html): Associate Strategy Director for Europe, Tim Hawes breaks down generative AI and gathers insights from teams at Assembly on ChatGPT and its applications. (1,083 words)
- [Dupes: Foe or Friend?  | Assembly](/content/insights/dupes-foe-or-friend/index.html): Kristie Naha-Biswas, head of strategy and planning for Assembly Europe shares what “dupes” mean for the luxury brands they mimic. (921 words)
- [Everything You Need to Know from our Google Tag Gateway Webinar  | Assembly](/content/insights/everything-you-need-to-know-from-our-google-tag-gateway-webinar.html): Key takeaways from our recent webinar 'Demystifying Google Tag Gateway: Supercharge Your Media Performance' (597 words)
- [FLoC No More. Hello, Topics.  | Assembly](/content/insights/floc-no-more-hello-topics/index.html): With the FLoC proposal out, advertisers are closely tracking the progress of Google’s third-party cookie alternate, Topics. (1,038 words)
- ["Ok, Zoomer": The Journey of Gen Z  | Assembly](/content/insights/ok-zoomer-the-journey-of-gen-z/index.html): What can we learn from Gen Z, the generation of contrasts? (935 words)
- [Trend Tapper Toolkit: Brat Summer  | Assembly](/content/insights/trend-tapper-toolkit-brat-summer/index.html): Assembly's inaugural Trend Tapper Toolkit delves into the Brat Summer trend, providing insights and actionable tips to help marketers engage in impactful brand discussions. (110 words)
- [The 2024 Holiday Preview  | Assembly](/content/insights/holiday-2024/index.html): Discover key trends and strategies in our comprehensive Holiday Preview Guide to drive growth and create valuable experiences this holiday season. (519 words)
- [Unwrap Retail Insights with our 2023 Holiday Preview Guide  | Assembly](/content/insights/unwrap-retail-insights-with-our-2023-holiday-preview-guide.html): As we head into the holiday season, our 2023 Holiday Preview Guide reveals three prevailing holiday attitudes towards value and how to think differently this holiday season. (224 words)
- [Soundstorm Success: How Assembly and MDLBEAST Leveraged TikTok's Smart+ to Drive Ticket Sales and Set New Marketing Benchmarks  | Assembly](/content/insights/soundstorm-success-how-assembly-and-mdlbeast-leveraged-tiktoks-smart-to-drive-ticket-sales-and-set-new-marketing-benchmarks.html): MDLBEAST the leading Saudi music entertainment company, partnered with Assembly to help achieve its ambitious goal of selling out Soundstorm, its flagship music festival. (322 words)
- [Diving Deeper: Assembly’s POV on the Future of ChatGPT for Paid and Organic Search  | Assembly](/content/insights/diving-deeper-assemblys-pov-on-the-future-of-chatgpt-for-search.html): Assembly leaders explore how ChatGPT might affect organic and paid search (960 words)
- [Hyatt Selects Assembly as Paid Global Media Agency of Record | Assembly](/content/news/hyatt-selects-assembly-as-paid-global-media-agency-of-record.html) (834 words)
- [What to Expect this Peak Season  | Assembly](/content/insights/what-to-expect-this-peak-season/index.html): The biggest spending season of the year is almost here, our 2023 Peak Insights Report unveils consumer sentiments and three key recommendations on how to get ahead this peak season. (170 words)
- [Data Is Your Most Important Currency: Put It to Good Work  | Assembly](/content/insights/data-is-your-most-important-currency-put-it-to-good-work.html): Head of Consultancy Europe Femi Taiwo gives a view of the latest in data privacy and how marketers should respond. (763 words)
- [Assembly’s Take:  Google Analytics Partner Summit EMEA  | Assembly](/content/insights/my-glimpse-into-the-future-20-years-of-google-analytics-and-beyond.html): My Glimpse into the Future: 20 Years of Google Analytics and Beyond (665 words)
- [Influencer Trend Report - Summer 2023  | Assembly](/content/insights/influencer-trend-report-summer-2023/index.html): How to more effectively leverage influencers to drive brand relevancy and achieve your goals. (242 words)
- [Consent Is the New Currency: Google Set to Bring Big Changes to Europe in Q1 2024  | Assembly](/content/insights/consent-is-the-new-currency/index.html): The enforcement of the Digital Markets Act (DMA) in the European Economic Area from March 6, 2024 is bringing some changes to the way in which Google intends to make advertising on its technologies work. (486 words)
- [The New Codes of Luxe  | Assembly](/content/insights/the-new-codes-of-luxe/index.html): Explore the codes that will define luxury brand performance in the years ahead (110 words)
- [A Recap of our Panel at Advertising Week New York 2022  | Assembly](/content/insights/a-recap-of-our-panel-at-advertising-week-new-york-2022.html): Walking the Walk & Driving the Drive – A recap of our most important takeaways from our panel at Advertising Week NYC with Lyft and Samba TV (861 words)
- [The Whole Health Navigation Guidebook  | Assembly](/content/insights/the-whole-health-navigation-guidebook/index.html): Forging our wellness identities through an intentional whole health journey (96 words)
- [Celebrating B Corp Month: Behind the B  | Assembly](/content/insights/celebrating-b-corp-month-behind-the-b/index.html): March is B Corp Month, and we're going "Behind the B" for a look at why we're taking the journey to become B Corp certified. (733 words)
- [Resonating in Riyadh Season: Brand Strategies for 2023-2024  | Assembly](/content/insights/resonating-in-riyadh-season-brand-strategies-for-2023-2024.html): This strategic recommendations piece delves into the unique opportunities presented by Riyadh Season, offering tailored insights and actionable strategies to empower brands in maximizing their digital presence during this vibrant cultural extravaganza. (199 words)
- [Ramadan 2025: Giant Shopping Spectacle or Authentic Brand Connection?  | Assembly](/content/insights/ramadan-2025-giant-shopping-spectacle-or-authentic-brand-connection-2.html): Welcome to our Ramadan 2025 Whitepaper (143 words)
- [Stagwell’s (STGW) Assembly Unveils Fresh Brand Identity | Assembly](/content/news/stagwells-stgw-assembly-unveils-fresh-brand-identity.html) (904 words)
- [Bridging the Gap Between Brand and Performance Marketing  | Assembly](/content/insights/bridging-the-gap-between-brand-and-performance-marketing.html): Making the most of an integrated marketing strategy - a sit down with Assembly's James Townsend and Gale's Brad Simms. (660 words)
- [Future Retail Insights: Store Experience  | Assembly](/content/insights/future-retail-insights-store-experience/index.html): The future of retail must reconcile today's emotional realities. (275 words)
- [Sustainability Has Become the Expectation for Luxury Fashion  | Assembly](/content/insights/sustainability-has-become-the-expectation-for-luxury-fashion.html): Looking into the growing desire for sustainable options by luxury fashion consumers and how the line between impactful action and green-washing in luxury fashion marketing is thinner than ever. (174 words)
- [COP26: A Defining Moment for Digital Agencies  | Assembly](/content/insights/cop26-a-defining-moment-for-digital-agencies/index.html): A reflections piece on attending COP26, with a focus on media agencies’ role in climate impact. (674 words)
- [Singles' Day 2023  | Assembly](/content/insights/singles-day-2023/index.html): Singles’ Day, which started as a tongue-in-cheek way to celebrate the joys of flying solo in response to Valentine’s Day, is a major retail moment in MENA. (122 words)
- [Playtime is Over: Google Ends the Privacy Sandbox Experiment  | Assembly](/content/insights/playtime-is-over-google-ends-the-privacy-sandbox-experiment.html): Google has reversed its decision to completely eliminate third-party cookies in Chrome, a significant shift from its earlier stance. Here's what our leading data and technology experts around the globe had to say... (170 words)
- [The Season of Giving is Here and It’s Not Fashionable to Be Late | Assembly](/content/news/the-season-of-giving-is-here-and-its-not-fashionable-to-be-late.html) (988 words)
- [Prime Day Preview 2024  | Assembly](/content/insights/prime-day-preview-2024/index.html): Amazon Prime Day is just around the corner, happening on July 16th and 17th, and it's set to be one of the biggest shopping extravaganzas of the summer! (86 words)
- [Stagwell Merges ForwardPMX and Assembly into Media Powerhouse | Assembly](/content/news/stagwell-merges-forwardpmx-and-assembly-into-media-powerhouse.html) (595 words)
- [Luxury Benchmark Report 2024  | Assembly](/content/insights/luxury-benchmark-report-2024/index.html): Delve into the dynamic and ever-evolving digital media sphere through the lens of luxury (76 words)
- [Google Analytics Transforms into Cross-Channel Measurement Hub  | Assembly](/content/insights/google-analytics-transforms-into-cross-channel-measurement-hub.html): Clients integrating GA with Google Ads/GMP drives 23% more conversions and 10% lower costs (359 words)
- [2025 Holiday Preview  | Assembly](/content/insights/2025-holiday-preview/index.html): The countdown is on. Assembly’s Holiday Preview 2025 is here—your essential guide to navigating the most pivotal retail season of the year in North America. Built on proprietary research and front-line insights, this piece equips brands and marketers with a sharp lens into shifting consumer behaviors and emerging retail dynamics. Crafted by our Strategy, Insights & Connections team, alongside our Experience & Activation and Business Consulting experts, this guide is designed to spark smarter, more strategic conversations—ensuring you're prepared to seize every opportunity this holiday season. (395 words)
- [An Important Lens on In-Housing Today: Talent  | Assembly](/content/insights/an-important-lens-on-in-housing-today-talent/index.html): In-housing requires a long-term vision, and also a long-term focus on talent. (1,178 words)
- [Vote for Assembly's SXSW 2025 Panel Picker Sessions | Assembly](/content/news/vote-for-assemblys-sxsw-2025-panel-picker-sessions/index.html) (756 words)
- [From Finance to FinTalk: How Mashreq Engaged Millions with #TikTokCareerLab  | Assembly](/content/insights/from-finance-to-fintalk-how-mashreq-engaged-millions-with-tiktokcareerlab.html): Assembly MENA collaborated with Mashreq to elevate brand equity through a co-branded TikTok hashtag and a carefully curated, finance-themed content hub, positioning them at the forefront of the FinTalk conversation. (149 words)
- [From Covid Pastime to Passionate Pursuit: Return of the Hobby Boom  | Assembly](/content/insights/from-covid-pastime-to-passionate-pursuit-return-of-the-hobby-boom.html): Examining the surge in hobbies and exploring how this widespread phenomenon influences consumer leisure choices, self-expression, and financial priorities (165 words)
- [Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance  | Assembly](/content/insights/assembly-unveils-updated-marketing-mix-modeling-app-to-enhance-campaign-performance.html): STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights (499 words)
- [A Sit Down with Our Global Head of Impact  | Assembly](/content/insights/a-central-vision-that-fundamentally-unites-us-sit-down-with-assembly-global-head-of-impact-gaby-sethi.html): "A central vision which fundamentally unites us" - Q&A with Gaby Sethi (859 words)
- [Influencer Marketing: Holiday Trend Report 2023  | Assembly](/content/insights/influencer-marketing-holiday-trend-report-2023/index.html): How do you stand out during the busiest shopping time of the year? Our Influencer Marketing: Holiday Trend Report dives deep into the ways influencer content help brands break through the clutter. (207 words)
- [Direct Mail Marketing Report 2023  | Assembly](/content/insights/direct-mail-marketing-report-2023/index.html): How to optimize your direct mail marketing campaigns to stay ahead in a rapidly evolving digital landscape. (203 words)
- [Assembly 2024 Impact Report  | Assembly](/content/insights/impact-report-2024/index.html): Discover how we're turning purpose into progress. (147 words)
- [Getting Ahead this Saudi National Day: Insights & Strategy  | Assembly](/content/insights/getting-ahead-this-saudi-national-day-insights-strategy.html): How brands can break through the clutter & stand out this Saudi National Day (229 words)
- [Google Marketing Live 2024 Report: A New Era for AI Ads  | Assembly](/content/insights/google-marketing-live-2024-report/index.html): Dive into the most significant announcements from Google Marketing Live 2024 (82 words)
- [Google Marketing Live POV: Reengineering Search for an AI-First World  | Assembly](/content/insights/google-marketing-live-pov-reengineering-search-for-an-ai-first-world.html) (122 words)
- [Assembly's 2023 Impact Report  | Assembly](/content/insights/assemblys-2023-impact-report/index.html): Assembly is redefining Impact as an agency. Download our 2023 Impact Report to learn more. (332 words)
- [ChatGPT is Launching Paid Ads  | Assembly](/content/insights/chatgpt-is-launching-paid-ads/index.html): ChatGPT is launching paid ads. This is not just another new placement. It is a structural shift in how demand is captured. (159 words)
- [Stagwell (STGW) Hosts 'Political Media Days' Inaugural Summit, Projects Unprecedented $12B Political Ad Cycle in 2024 | Assembly](/content/news/political-media-days-inaugural-summit/index.html) (575 words)
- [Decoding New Ways to Search with Google AI  | Assembly](/content/insights/decoding-new-ways-to-search-with-google-ai/index.html): Exciting insights unveiled in our latest report on Google's AI-driven search evolution (68 words)
- [Building Meaningful Connections thisSaudi National Day  | Assembly](/content/insights/building-meaningful-connections-this-saudi-national-day.html): Saudi National Day offers brands a unique opportunity to build meaningful connections with consumers through innovative campaigns, and this guide provides actionable strategies to help brands plan ahead and create campaigns that tap into the pride and unity of this special day. (149 words)
- [Beyond The Wave: From K-Culture Phenomenon to Global Market Dominance  | Assembly](/content/insights/beyond-the-wave-kculture/index.html): How Korean cultural influence is evolving into everyday consumer behaviour, creating new opportunities for brands to drive lasting growth beyond Korea (244 words)
- [Stephanie Parkman joins Assembly as Head of Learning and Development in Europe | Assembly](/content/news/stephanie-parkman-joins-assembly-as-head-of-learning-and-development-in-europe.html) (390 words)
- [Assembly’s POV on Google’s AI Mode  | Assembly](/content/insights/assemblys-pov-on-googles-ai-mode/index.html): Google’s roll-out of AI Mode in the U.S. reveals the imminent cultural shift from query-focused, traditional search to conversational, generative search. (190 words)
- [Assembly ‘Election Outlook’ Report: 2026 Midterms Projected to be the most expensive In history  | Assembly](/content/insights/assembly-election-outlook-report-2026-midterms-projected-to-be-the-most-expensive-in-history.html): Insights from the only global omnichannel media agency with an in-house political practice predicts over $10B in political spending for the 2025-2026 cycle. (293 words)
- [Assembly appoints Zoya Shahid as Head of User Experience and Integration, MENA | Assembly](/content/news/zoya-shahid/index.html) (475 words)
- [Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem  | Assembly](/content/insights/android-device-ids-no-more-another-step-towards-a-privacy-first-digital-ecosystem.html): Global Director or Martech & Data Pedro Mona gives a quick view on device IDs being out on Android. (371 words)
- [Assembly Launches ShopConnect, a New Retail Planning Tool to Drive In-store Visits | Assembly](/content/news/shopconnect/index.html) (468 words)
- [Avoiding the Pitfalls of Performative Advocacy  | Assembly](/content/insights/avoiding-the-pitfalls-of-performative-advocacy/index.html): The easiest way for brands to avoid Performative Advocacy is to stay informed. (193 words)
- [Assembly MENA Search Uplift Case Study with Meta and Azadea Group  | Assembly](/content/insights/assembly-mena-search-uplift-case-study/index.html): Assembly MENA, with Meta and Azadea Group, has delivered a MENA-first search uplift case study. (113 words)
- [Meet 14 Agency Experts Helping Big Brands Shine on TikTok | Assembly](/content/news/meet-14-agency-experts-helping-big-brands-shine-on-tiktok.html) (438 words)
- [Stagwell Media Network and Talon Team Up To Deliver Leading OOH Solutions | Assembly](/content/news/stagwell-media-network-talon-team-up/index.html) (450 words)
- [Shinji Agawa Leads Assembly’s Japanese Operations as General Manager | Assembly](/content/news/shinji-agawa-leads-assemblys-japanese-operations-as-general-manager.html) (438 words)
- [Assembly, A Stagwell (STGW) Agency, Expands Sustainable Impact Initiatives With Partners For Progress | Assembly](/content/news/partners-for-progress/index.html) (517 words)
- [Demand Led Growth: The Way Of Search  | Assembly](/content/insights/assembly-the-way-of-search-demand-led-growth/index.html): The search landscape is not just evolving; it’s accelerating into a new era. What once centred on efficiency targets and tactical visibility has become something far more consequential. At Assembly, we believe Search has outgrown its performance marketing origins. Today, it’s the engine room of business growth, brand power, and competitive edge.​ (232 words)
- [Breaking down the Fall Out: Google Antitrust Ruling Impact  | Assembly](/content/insights/breaking-down-the-fall-out-google-antitrust-ruling-impact.html): The U.S. Department of Justice (DoJ) has determined that Google breached antitrust laws by monopolizing the search and digital advertising sectors. But what impact does this hold for advertisers and brands? Here's your guide to navigating the changes. (50 words)
- [AI Max: Redefining the future of Search Ads  | Assembly](/content/insights/ai-max-redefining-the-future-of-search-ads/index.html) (297 words)
- [2024 Privacy Solutions Handbook  | Assembly](/content/insights/2024-privacy-solutions-handbook/index.html): On March 6, 2024, the EU's Digital Markets Act will take effect. Here's how you can prepare. (164 words)
- [Kristie Naha-Biswas Joins Assembly Europe to Drive Strategy & Planning | Assembly](/content/news/kristie-naha-biswas-joins-assembly-europe-to-drive-strategy-planning.html) (441 words)
- [2024 Ramadan Strategy  | Assembly](/content/insights/2024-ramadan-strategy/index.html): Illuminating Pathways for Unforgettable Marketing Moments​ (108 words)
- [Ramadan 2026 Guide  | Assembly](/content/insights/2026-ramadan-guide/index.html): A practical look at how Ramadan reshapes daily life across MENA, helping brands align with real moments, moods, real meaning. (151 words)
- [Matt Adams Elevated to Global Chief Operating Officer; Clare Chapman Appointed Assembly Europe CEO | Assembly](/content/news/matt-adams-elevated-to-global-chief-operating-officer-clare-chapman-appointed-assembly-europe-ceo.html) (666 words)
- [2024 Influencer Trends Report  | Assembly](/content/insights/2024-influencer-trends-report/index.html): With such a saturated market and rapidly evolving social media landscape, how can creators and brands stand out? (107 words)
- [Assembly Adds Dynamic Women Leaders to Global Team | Assembly](/content/news/assembly-adds-dynamic-women-leaders-to-global-team-d8f00.html) (1,369 words)
- [2024 Election Outlook Report  | Assembly](/content/insights/2024-election-outlook-report/index.html): Assembly projects a record $12 billion in political ad spend in new report for political and commercial advertisers (198 words)
- [Assembly Welcomes Pele Cortizo-Burgess As First Global Chief Strategy Officer | Assembly](/content/news/pele-cortizo-burgess/index.html) (474 words)
- [Assembly Adds Dynamic Women Leaders to Global Team | Assembly](/content/news/assembly-adds-dynamic-women-leaders-to-global-team/index.html) (1,367 words)
- [Lenovo Appoints Stagwell's Assembly as New Media AOR | Assembly](/content/news/lenovo-appoints-stagwells-assembly-as-new-media-aor.html) (603 words)
- [Agentic Commerce: The Future of AI Search  | Assembly](/content/insights/agentic-commerce-the-future-of-ai-search/index.html): Search just changed again: it’s now predictive, generative, and agentic. (97 words)
- [Assembly Elevates James Appleby To UK Managing Director | Assembly](/content/news/james-appleby-managing-director/index.html) (469 words)
- [Assembly Expands Industry-leading Politics and Advocacy Practice with the Launch Of New Advocacy Consulting Technology (Act) Platform | Assembly](/content/news/new-advocacy-consulting-technology-act-platform/index.html) (457 words)
- [Assembly Brings Brand New Galaxy into the Fold, Connecting Digital Commerce and Omnichannel Media to Deliver True Brand Performance Worldwide | Assembly](/content/news/assembly-brings-brand-new-galaxy-into-the-fold-connecting-digital-commerce-and-omnichannel-media-to-deliver-true-brand-performance-worldwide.html) (742 words)
- [Paul Keeble Takes the Helm as Global CFO at Assembly | Assembly](/content/news/paul-keeble-takes-the-helm-as-global-cfo-at-assembly.html) (341 words)
- [Elevate Your Brand’s Connected Commerce Experience with Marketplaces | Assembly](/content/news/elevate-your-brands-connected-commerce-experience-with-marketplaces.html) (919 words)
- [Assembly Europe Elevates Kashif Dalvi as New Head of Strategy | Assembly](/content/news/kashif-dalvi-new-head-of-strategy/index.html) (459 words)
- [2025 Global Predictions  | Assembly](/content/insights/2025-global-predictions/index.html): Explore 2025 predictions in brand and performance (79 words)
- [Keisha Brescia Joins Assembly as Its First Global Chief Transformation Officer | Assembly](/content/news/keisha-brescia-joins-assembly-as-its-first-global-chief-transformation-officer.html) (292 words)
- [Assembly is A-List 2022 Purpose-Led Agency of the Year | Assembly](/content/news/assembly-is-a-list-2022-purpose-led-agency-of-the-year.html) (799 words)
- [Assembly Unviels STAGE AI | Assembly](/content/news/assembly-unviels-stage-ai/index.html) (524 words)
- [Ilana Casser Joins Assembly as EVP, Growth North America | Assembly](/content/news/ilana-casser-joins-assembly-as-evp-growth-north-america.html) (335 words)
- [Assembly Hires Ryan Garner as First-Ever Mena Chief Activation Officer | Assembly](/content/news/ryan-garner-as-first-ever-mena-chief-activation-officer.html) (218 words)
- [Assembly Strengthens India Scale with In-Market Client Growth Team | Assembly](/content/news/assembly-strengthens-india-scale-with-in-market-client-growth-team.html) (485 words)
- [Assembly Named Media Agency of Record for Vera Bradley | Assembly](/content/news/media-agency-of-record-for-vera-bradley/index.html) (290 words)
- [Assembly Crosses the Finish Line with Brooks Running Paid Media Aor Appointment | Assembly](/content/news/brooks-running-paid-media-aor-appointment/index.html) (360 words)
- [Jon Harper Appointed as Chief Client Officer for Assembly Europe | Assembly](/content/news/jon-harper-appointed-as-chief-client-officer-for-assembly-europe.html) (427 words)
- [Agencies Are Rolling Out More Inclusive Family Planning Policies | Assembly](/content/news/agencies-inclusive-family-planning-policies/index.html) (555 words)
- [Assembly Bolsters Executive Leadership Team with James Wilde as Head Of Growth & Marketing and Lizzy Herbertson as Commercial Director In Europe | Assembly](/content/news/james-wilde-and-lizzy-herbertson/index.html) (329 words)
- [Assembly Hires Greg Shickle as Europe Chief Activation Officer | Assembly](/content/news/greg-shickle/index.html) (307 words)
- [Assembly Promotes Moyosore Fagunwa (Moyo) to Head of Data & Analytics for the MENA Region | Assembly](/content/news/assembly-promotes-moyosore-fagunwa-moyo-to-head-of-data-analytics-for-the-mena-region.html) (507 words)
- [Kacper Kłos Named CEO of Assembly Digital Commerce | Assembly](/content/news/kacper-klos-named-ceo-of-assembly-digital-commerce/index.html) (367 words)
- [Assembly Selected by Lenovo as Global Agency of Record | Assembly](/content/news/assembly-selected-by-lenovo-as-global-agency-of-record-for-emea-north-america-latin-america.html) (385 words)
- [Assembly, A Stagwell (STGW) Agency, Appoints Industry Heavyweight Matt Adams as Europe CEO | Assembly](/content/news/assembly-a-stagwell-stgw-agency-appoints-industry-heavyweight-matt-adams-as-europe-ceo.html) (862 words)
- [Assembly Expands Global Leadership Team With New Elevations | Assembly](/content/news/assembly-expands-global-leadership-team-with-new-elevations.html) (475 words)
- [Assembly Europe Achieves B Corp Certification | Assembly](/content/news/assembly-europe-achieves-b-corp-certification/index.html) (819 words)
- [Assembly MENA Named SEO, Web Analytics and UX/UI Agency of Record for Al-Futtaim Automotive | Assembly](/content/news/assembly-mena-named-seo-web-analytics-and-ux-ui-agency-of-record-for-al-futtaim-automotive.html) (430 words)
- [Assembly MENA Appoints Zubair S. Siddiqui Chief Operating Officer | Assembly](/content/news/assembly-mena-appoints-zubair-s-siddiqui-chief-operating-officer.html) (366 words)
- [Assembly Retains SXSW London as AOR Following Competitive Review   | Assembly](/content/news/assembly-retains-sxsw-london-as-aor-following-competitive-review.html): The decision keeps Assembly in place to lead full funnel, performance driven media for the 2026 festival, as SXSW London moves from launch into scale. (649 words)
- [Assembly Launches Media Division in Poland, Expanding Regional Capabilities | Assembly](/content/news/assembly-launches-media-division-in-poland-expanding-regional-capabilities.html) (467 words)
- [Stagwell's (STGW) Assembly Europe Appoints Dan Roberts Head Of Search & E-commerce | Assembly](/content/news/dan-roberts/index.html) (332 words)
- [Assembly Elevates Dan Roberts to Global VP Search | Assembly](/content/news/assembly-elevates-dan-roberts-to-global-vp-search/index.html) (404 words)
- [Assembly Releases Newest Global Luxury Brand Report | Assembly](/content/news/assembly-releases-newest-global-luxury-brand-report.html) (311 words)
- [Assembly Hires Gaby Sethi as Global Head of Impact | Assembly](/content/news/assembly-hires-gaby-sethi-as-global-head-of-impact/index.html) (422 words)
- [Assembly Announces Expansion to Saudi Arabia | Assembly](/content/news/assembly-expands-to-saudi-arabia-to-answer-the-growing-demand-for-data-talent-and-technology.html) (476 words)
- [How 9 Agency Creatives Turned Their Passions into Side Hustles | Assembly](/content/news/how-9-agency-creatives-turned-their-passions-into-side-hustles.html) (188 words)
- [Assembly Hires Shivaprasad Nair as Managing Director of New Global Delivery Offering | Assembly](/content/news/assembly-hires-shivaprasad-nair-as-managing-director-of-new-global-delivery-offering.html) (494 words)
- [Assembly Europe Welcomes Samantha Scott as New Managing Partner | Assembly](/content/news/assembly-europe-welcomes-samantha-scott-as-new-managing-partner.html) (599 words)
- [Assembly Announces Launch Of Clean Media Lab at CES 2023 | Assembly](/content/news/assembly-accelerates-sustainable-media-innovation-announces-launch-of-clean-media-lab-at-ces-2023.html) (621 words)
- [Agency Brands Still Matter. Just Ask Stagwell's Assembly | Assembly](/content/news/agency-brands-still-matter-just-ask-stagwells-assembly.html) (722 words)
- [Assembly Europe Appointed by Brooks Running To Supercharge Growth Across Europe | Assembly](/content/news/assembly-europe-appointed-by-brooks-running/index.html) (343 words)
- [Assembly Join Forces With The Earthshot Prize to Raise Awareness for Climate Innovations | Assembly](/content/news/assembly-join-forces-with-the-earthshot-prize/index.html) (372 words)
- [Assembly Helps to Secure Victories for Candidates and Issue Groups in 2022 Midterms | Assembly](/content/news/assembly-helps-to-secure-victories-for-candidates-and-issue-groups-in-2022-midterms.html) (395 words)
- [Assembly Europe Appoints Claudia Ziegenbein as Head of Search and Catherine Lux as Head of SEO | Assembly](/content/news/assembly-europe-appoints-claudia-ziegenbein-as-head-of-search-and-catherine-lux-as-head-of-seo.html) (410 words)
- [Assembly Enters the Media League in European Top 10 | Assembly](/content/news/assembly-enters-the-media-league-in-european-top-10.html) (180 words)
- [Assembly and ADK Global Unite to Create Asia-Pacific's Largest Full-Service Challenger Agency | Assembly](/content/news/assembly-and-adk-global-unite-to-create-asia-pacifics-largest-full-service-challenger-agency.html) (488 words)
- [Assembly Appoints Jill Kelly as New North America CEO | Assembly](/content/news/assembly-appoints-jill-kelly-as-new-north-america-ceo.html) (463 words)
- [amika Taps Assembly to Lead Integrated Media Program | Assembly](/content/news/amika-taps-assembly-to-lead-integrated-media-program.html) (665 words)
- [Assembly Appoints Bipul Markan as Head of Research & Insights for MENA Market | Assembly](/content/news/assembly-appoints-bipul-markan-as-head-of-research-insights-for-mena-market.html) (320 words)
- [Assembly Appoints Jason Lim as First Ever Chief Media Officer for North America | Assembly](/content/news/assembly-appoints-jason-lim-as-first-ever-chief-media-officer-for-north-america.html) (326 words)
- [Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness | Assembly](/content/news/assembly-elevates-joel-coppersmith-to-global-director-of-measurement-and-effectiveness.html) (432 words)
- [Mars Case Study | Assembly](/content/case-study/mars/index.html): Discover how we boosted Mars' content credibility among Gen Z consumers with A/B testing and optimized content for 5 Wrigley brands. (107 words)
- [Assembly Awarded Google Marketing Platform’s Mobile Web Certification | Assembly](/content/news/assembly-awarded-google-marketing-platforms-mobile-web-certification.html) (275 words)
- [Assembly Bolsters Google Marketing Practices With Key Leadership Hires | Assembly](/content/news/assembly-bolsters-google-marketing-practices/index.html) (404 words)
- [Mastercard Case Study | Assembly](/content/case-study/mastercard/index.html): As Mastercard's award-winning digital partner driving strategy for UX, content, and web development across B2B and B2C, we delivered strong performance and KPIs. (96 words)
- [Simon Case Study | Assembly](/content/case-study/simon/index.html): Learn how we partnered with Simon to launch a full-funnel campaign to revive the excitement of mall visits through storytelling, UGC, search, and social. (115 words)
- [2026 U.S. Holiday Preview: It's the Thought That Counts | Assembly](/content/news/2026-u-s-holiday-preview-its-the-thought-that-counts.html): Assembly's latest 2026 U.S. Holiday Preview explores the economic, cultural and technological forces reshaping how Americans shop, gift and celebrate. (168 words)
- [Mandarin Oriental Case Study | Assembly](/content/case-study/mandarin-oriental/index.html): Discover how we elevated Chinese New Year travel with a full-funnel campaign blending digital, social, and KOL content targeting high-income travelers. (115 words)
- [Careers | Assembly](/content/careers/index.html): Join our team! We are a global agency of builders with offices in North America, Europe, MENA, APAC, and India. Discover our exciting job opportunities. (359 words)
- [American Eagle Case Study | Assembly](/content/case-study/american-eagle/index.html): Learn how we leveraged AEO to revamp American Eagle's performance. We combined AI-driven optimization, enriched shipping, and full-funnel reach to lift conversions. (115 words)
- [La Mer Case Study | Assembly](/content/case-study/la-mer/index.html): See how we partnered with the luxury skincare brand La Mer to launch a full-funnel strategy to guide high-intent audiences to conversions and brand affinity. (109 words)
- [Our Work | Assembly](/content/work/index.html): See why our work works with case studies from Ralph Lauren, Amika, American Eagle, La Mer, Simon, Mastercard, Mandarin Oriental, and more. (85 words)
- [Impact | Assembly](/content/impact/index.html): As a B Corp certified agency in APAC and Europe, we are committed to balancing purpose and profit through inclusive, sustainable, and ethical business practices. (480 words)
- [robots-txt.html](/content/robots-txt.html) (2 words)

## About Pages

- [Contact | Assembly](/content/contact/index.html): Interested in our omnichannel marketing services? Let's chat. We're built for brands that want a more modern approach to building brands that perform. (1,332 words)
- [About Us | Assembly](/content/about/index.html): We are different by design. With our end-to-end data solutions platform, performance planning, and round-the-clock global team, we help brands build performance. (453 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives
- [Agentsite Network](https://agentsite.network/network.html): Public index of Agentsites and their machine-readable resources