# Reigniting mall culture with the “Meet Me @ the Mall” campaign

Retail & Real Estate

## What We Did

We partnered with Simon to launch a full-funnel, cross-platform campaign—reviving the excitement of mall visits through nostalgic storytelling, user-generated content, and platform-specific creative across TikTok, Instagram, YouTube, Search, and CTV.

## Results

The campaign connected deeply with Gen Z and Moms, blending modern content with mall nostalgia. It generated 440M impressions, 1.9M website clicks, and 250M video views, converting online buzz into 800K+ real-world property visits and 1.4M engagements.

- **440M** Impressions
- **1.9M** website clicks
- **250M** video views

## View more projects

**Mastercard**  
Digital strategy; Paid social; UX/UI, Technology

**American Eagle**  
Fashion & Apparel

**Simon**  
Retail & Real Estate

## Let’s Connect

[Contact Us](/content/case-study/simon#/index.html)