# Boosting content credibility with Gen Z through A/B testing

Digital Commerce

## What We Did

We partnered with Mars to A/B test Gen Z-optimized content—boosting clarity, trust, and visibility across five Wrigley’s SKUs.

## Results

Testing revealed that data-driven creative improved clarity, trust, and performance—paving the way for global rollout across five key markets. 77% of Gen Z shoppers found the new content more trustworthy; listings with the updated assets were +11% more noticeable vs. previous content.

+77%  
of users trusted the new content  
+11%  
more noticeable listings  
+76%  
of user understood benefits

## View more projects

**Mastercard**  
Digital strategy; Paid social; UX/UI, Technology

**American Eagle**  
Fashion & Apparel

**Simon**  
Retail & Real Estate

## Let’s Connect

[Contact Us](/content/case-study/mars#/index.html)