# Driving full-funnel impact for luxury skincare brand, La Mer with #EyesFeelBright campaign

Beauty & Skincare

## What We Did

We partnered with La Mer to launch a full-funnel, omnichannel strategy for the #EyesFeelBright campaign—guiding high-intent audiences through a seamless customer journey to boost conversions and brand affinity.

## Results

The campaign bridged upper-funnel awareness and lower-funnel conversion, creating a seamless customer journey. This approach helped La Mer sustain growth post-holiday and drive measurable lift across brand engagement and eCommerce performance.

+ Eng. through full-funnel media
+ Cvr. on Eye Concentrate
+ Rev. growth post-holiday

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