# Driving performance with AI-powered, full-funnel strategy

Fashion & Apparel

## What We Did

We partnered with AEO to revamp their performance strategy using Assembly’s STAGE tech—combining AI-driven optimization, enriched shopping formats, and full-funnel reach to lift conversions and reduce media spend.

## Results

Faced with growing competition and shifting consumer behavior, AEO leaned into innovation. Through machine learning, dynamic creative, and full-funnel testing, the campaign delivered a 72% lift in ROAS, a 50% increase in conversion, and a 22% reduction in media spend.

72%
lift in ROAS

50%
increase in conversion

22%
drop in media spend

## View more projects

**Mastercard**  
Digital strategy; Paid social; UX/UI, Technology

**La Mer**  
Fashion & Apparel

**Simon**  
Retail & Real Estate

## Let’s Connect

[Contact Us](/content/case-study/american-eagle#/index.html)